Lost, alone and numb. The beauty around me tries to mask her grief, but it does so in vein. Guided by flashes of life that feels like a dream, or is this the dream?
With a long history in music video, we were hit up to produce the clip for Danni Minogue’s single Galaxy. Across a day of multiple setups and multiple costumes, including a ton of custom lighting setups, scaffolds and smoke machines, we were stoked with the look and the final result.
It was amazing to get some time with Rone, and talk about what he does, how he does it & how he got to where he is today.
Finding the friction point between beauty and decay is a thread that runs through much of Rone’s work. As a street artist best known for his haunting, stylised images of women’s faces, he understands better than most that beauty can be fleeting. Seeing his artworks gradually worn away by natural and human elements has taught him to appreciate the unexpected beauty of an image as it begins to blend back into its more prosaic surroundings.
Rone has gone from spearheading Melbourne’s fledgling stencil art movement in the early 2000s, as a member of the Everfresh crew, to being a celebrated fixture on the international street art scene. An inveterate traveller, his distinctive female muses have followed him around the world, and can be found – in various states of decay – peering out from beneath overpasses and emblazoned on walls everywhere from New York, Paris, Tokyo and London to Christchurch, Santo Domingo and Port Villa.
These days, Rone’s work is found as often in galleries as it is on the streets. His work has been acquisitioned by the National Gallery of Australia, commissioned and shown by galleries including Stolen Space and Zero Cool in London, White Walls in San Francisco and Strychnin in Berlin, and he is represented by Opera Gallery in New York.
We had a ball working with DPR&Co on a TVC and some short scripted content for Honda Power Tools. Across a single day shooting we covered a 30 second TVC backed up by several social media pieces, as part of a bigger campaign. Robot was involved from the scripting and storyboard phase, right through to post and mastering all in house.
Working with someone local is always great, and in this case getting to follow the Victorian Fisheries crew around was a real experience. The fisheries team undertake a huge variety of work, so over a few days we shot everything from high speed jet-ski aerials in the bay, night time surveillance operations, inspections and educational programs.
The content was used as a recruitment tool for the Agency, as well as raising their profile and showcasing what a career in Fisheries can look like.
Animation work as part of a re-branding campaign for Karingal and St Laurence. Design, layout and animation all done at Robot Army.